Framing the problem is vital for designers. We need to be relentlessly talking about the core benefits that a product or service delivers, and why.

I’ve found that framing the problem is something that teams really struggle with. This should be something we constantly refer back to as we look to iterate and improve what we’re working on. Framing the problem should provide the constraint and reasoning behind new features, or be used to guide the prioritisation of any content and design changes.

Framing the problem is vital for designers. We need to be relentlessly talking about the core benefits that a product or service delivers, and why.

I’ve found that framing the problem is something that teams really struggle with. This should be something we constantly refer back to as we look to iterate and improve what we’re working on. Framing the problem should provide the constraint and reasoning behind new features, or be used to guide the prioritization of any content and design changes.